“We have some clever designers, they know what to do.”
Have you ever caught yourself saying this? I’ve said it myself a few times, and there’s certainly a time and a place to let your graphic designers have a little free reign, but be careful with this phrase – Occasionally, some big content development issues arise from a simple lack of communication.
My biggest content development tip: Never assume your team has enough data or background material to do the job. As a Project Manager, it’s your responsibility to ensure your instructional designers, graphic designers and content developers have all the information they need.
The first step is to meet with the project sponsors and find out what kind of branding they expect. It also helps to acquire concrete terms that your designer can use as an anchor for the rest of the design (think discernable terms like, ‘Modern,’ ‘Bright,’ ‘Sophisticated’, etc.). Then relay those details to the rest of your team.
If you really want to go above and beyond, consider taking the feedback from your team and the aesthetic vision from your designers and communicate it all back to the project sponsors. Chances are, this process will iron out any potential wrinkles as well as address any concerns and expectations. You can even put the cherry on top by scheduling sign-offs for the outline and wireframe stages.
As a digital project manager, the one key piece of advice we can give you is: Communicate early and often. Do you have any other tips to ensure smooth running of digital learning development? Let us know on twitter at @cursim or on instagram at @cursim_design, we’d love to hear from you.