David Ogilvy: Original MadMan or eLearning guru?

The other day, I was in a learning meeting that included my client as well as representatives from the client’s ad agency. And it seems that this is a growing trend. In a recent panel discussion that I attended, it was discovered that two of the three learning executives on the panel have aligned their Read more »

Help me! I’m drowning!

Scoping out your eLearning Content Development Project One of the difficulties many people find when starting to build an eLearning course is deciding where to start, and there are so many possibilities that you could find yourself drowning in a sea of content and data, with nothing to hang onto and no clear way to Read more »

Potential Pitfalls When Developing Content

What are some of the potential pitfalls when developing content? Here are a few that come to mind.

1.Not clarifying understanding.

“Give me the content and I’ll get cracking. Yep, got it. Next, next and next?” Wrong. Often, I have witnessed content designers not test their understanding as to what the SME is explaining. Not testing your understanding potentially and usually cause development problems later in the project. What happens when it comes to storyboard sign off the customer comments “that’s not really how it works”? No matter how clearly you understand the SMEs requirements, make sure they know you know. If you don’t know, ask. If you think you know, check. Read more »

Powerful ways to simplify the eLearning design process

Now unfortunately, I don’t think any of us really has that elusive “magic bullet” that is going to all of a sudden transport us to some tropical isle, sipping an adult beverage, while effortlessly cranking out eLearning modules with awe-inspiring speed and accuracy. The site Goodreads tells me that Theodore Roosevelt once said “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…” Well, I for one am not keen on the pain part, but there is certainly truth to the fact that things will get easier if you put in the time up front. Read more »

The world’s best content development advice

With the Internet, let’s face it; no-one is short of advice. It doesn’t matter what you want to know; a few clicks and you can find yourself with more information and opinions than you possibly need.

But out of the mass of advice, which should you take? One piece of advice shines out above all other.

Keep it simple. Read more »

3 tips to customize your eLearning development process

The elearning instructional design process can be a challenging one. My many years of experience has taught me that the more time and effort you put in the beginning of the process, the better the project will go. So, I’ve put together 3 tips for you to consider next time you start the instructional design process. Read more »

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